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Ace Hardware Buys into ECommerce

Ace Hardware has purchased a majority stake in e-commerce start-up The Grommet, which specializes in new product launches from independent entrepreneurs.

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Ace Hardware has purchased a majority stake in e-commerce start-up The Grommet, which specializes in new product launches from independent entrepreneurs.

The two companies started working together last year and discovered that, among The Grommet’s three million-plus subscribers, customers of the site visit Ace 50% more frequently and spend 2.8 times as much as the average Ace Rewards customer.

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