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Hancock Lumber, Casco, Me., is repositioning itself as a “division-less” organization with a bright future as one company, with one vision + one strategy.
As part of the change, the company enthusiastically welcomes two new members to its executive team, announces a significant internal promotion, and introduces its realigned senior leadership team. As the company continues to grow and evolve, this restructuring is designed to help meet current and future business demands, execute strategic initiatives, and foster collaboration and alignment companywide. The company remains all-in on being a world-class white pine manufacturer and adding value to those products, on servicing builders through its lumberyards and kitchen design showrooms, and on being a market leader in component manufacturing with trusses, wall panels, and Tiny Homes—but, above all, on honoring its mission to enhance the lives of the people who work at or are connected to Hancock Lumber.
“Our people are at the heart of everything we do,” said Paul Wainman, president and CEO. “This expansion and realignment of our executive team strengthens and deepens our leadership capacity to serve the company’s needs as it evolves. The experience, knowledge, talent, energy, and alignment this team brings will help to drive consistent experiences across all locations in Maine and New Hampshire for our people, customers, and communities. The team remains focused on our top priority—to honor our mission to enhance the lives of the people connected to Hancock Lumber.”
Here’s a look at Team Hancock’s evolving executive leadership team:
• Mark Hopkins, Chief Operating Officer— A significant change in the executive team is moving to a single, companywide Chief Operating Officer position. In this expanded role, Mark will assume direct responsibility for all locations to help drive a consistent experience across culture, people, safety, sales and operations. Mark joined Team Hancock in 1996, working as a counter pro in Yarmouth. He went on to become an account manager for many successful years, until being named the Bridgton general manager in 2012. Mark transitioned to retail sales manager in January 2015 before being named chief operating officer for retail in September 2015. Mark has earned this promotion due to exceptional leadership and performance over his career.
“Mark embodies the best of what Hancock Lumber aspires to and stands for,” said Kevin Hancock, managing owner + chairman. “He began his career at the front counter of our Yarmouth store and has consistently grown and gained leadership responsibility over time. Mark is smart, hard-working, collaborative, competitive, and consistent. He’s an amazing leader and I’m excited to see the entire company benefit from his presence, process, and voice.”
• Hillary Roy, Chief People Officer– Following over two decades and many leadership roles at Hannaford, Hillary joined the executive leadership team in October 2024 as chief people officer due to an internal move in Hancock Lumber’s HR department. In addition to overseeing 15 stores with direct responsibility for the employee experience, safety, and talent development, Hillary was instrumental in helping develop, launch, and support scalable and sustainable people-focused programs across the entire Hannaford organization. Hillary’s energy, presence, local roots, hands-on operational management, direct human engagement background, and appetite to learn combine to make her an excellent cultural fit and person for this role.
“Hillary is a highly successful leader who brings a unique experience and skill set to Hancock Lumber. Her extensive management and leadership roles at Hannaford will provide fresh insight and proven pathways to keep advancing our work culture and employee experience goals,” Kevin Hancock commented. “I’ve known Hillary personally for some time and I’m a big fan of her personal presence, her high level of curiosity, and her positive spirit. Hillary is highly collaborative, and she loves to jump right into the value stream where employees work and give the company life. She’s a unique individual and I am very excited to have her join our executive team at Hancock Lumber.”
• Rebecca Hatfield, Chief Strategy + Revenue Officer – A new role created to expand the executive team’s capacity and help execute on strategy and revenue generation, Hancock Lumber is honored to have Rebecca join Team Hancock. A talented and respected leader, Rebecca joins the team with a career in finance, strategy, real estate development, construction services, property management, and leadership—most recently serving as president/CEO of Avesta Housing. Her diverse professional background, strategic and collaborative business approach, and people-first mentality will add value and depth to Hancock Lumber’s senior leadership team.
“Rebecca is an exceptional person and leader. I’ve worked closely with her in numerous capacities, and I’m thrilled that she is joining our executive team at Hancock Lumber,” Hancock shared. “Rebecca brings a deep background in finance, strategy, housing, team building, organizational development, community outreach, public policy, and more. As a former housing CEO here in Maine, she is well connected, well versed, and highly committed to our state, region, and industry.” He continued, “Rebecca is also a big advocate for shared leadership, dispersed power, and deep human engagement at work. Most importantly, she’s just an amazing human who loves to learn, collaborate, problem solve, and keep growing.”
The goal with these moves is change for the better—to continuously improve, to strengthen the leadership team, and to take the work experience to the next level. Delivering a consistent, world-class experience across the entire organization is a top priority and the newly realigned executive team is designed to foster that as a unified company with one vision and one strategy. Existing members of the executive team and roles that remain unchanged: Kevin Hancock, managing owner/chairman; Paul Wainman, president/CEO; Erin Plummer, chief marketing officer; Florian Knappe, chief financial officer; Matt Duprey, chief sales officer; and Mike Hall, innovation strategist.
Please join Hancock Lumber in welcoming Hillary Roy and Rebecca Hatfield to the executive team, and congratulating Mark Hopkins on his promotion to companywide COO.
Being in the lumber business since 1848 says more about Hancock Lumber’s commitment to the future than it does about their past. Today, the company is a seventh-generation, family-owned integrated forest products company that is passionate about their people-first and values driven culture. Operating high-efficiency white pine mills, a network of lumberyards, truss and wall panel manufacturing facilities, and full-service kitchen design showrooms, Team Hancock is led by over 700 employees. Hancock Lumber has been named a ‘Best Place to Work’ since 2014—a testament to the energy and work they put into creating a culture that truly makes a difference.
