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Fourth-generation, family-owned Interstate Lumber, Greenwich, Ct., has unveiled a new brand identity. After 100 years of serving builders, architects, designers and homeowners, the company will now be known simply as Interstate.
Its new modern logo and refreshed visual identity will reflect the firm's ongoing evolution, while honoring its longstanding legacy.
Founded in 1922 as a small coal and lumber yard in Greenwich, Interstate has grown into a full-service supplier of a wide range of building materials, with a second location in Newtown, Ct.
President Sheldon Kahan told The Newtown Bee that the rebrand to Interstate “represents more than just a name change. It reflects who we’ve always been—your partner in perfect. We’re still family-owned. We’re still local. And we’re as committed as ever to helping our customers succeed. While our look is more modern, our purpose remains unchanged: to deliver the service, expertise, and relationships that have defined us for over 100 years—and to carry that legacy forward.”
