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Manufacturers Reserve Supply has launched a new branding initiative designed to more accurately reflect who the
company is today. The new design has been updated to be more relevant for today’s marketplace and the company’s current
customer base.
“Our company made a significant cultural shift about five years ago and our branding is finally catching up,” commented
Breen. “In the last five years we made a concerted effort to adapt the business to our customer’s needs and
become more flexible. We invested a significant amount into our internal infrastructure to become more customer
focused. We have changed many of our strategies in sales and operations to provide greater support to our customers
and their business needs. We wanted our logo to reflect our new attitude and focus.”
The new branding will debut on the website and marketing materials this month, to be followed soon afterward on the
company’s trucking fleet.
