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If 2020 was the year of the home, 2021 was the year of the deck. Increasingly, homeowners are opting to create their own oasis within their property’s lines, a trend that shows no signs of slowing down in 2022. Trends in decking and outdoor living show a renewed vision for the possibilities of outdoor spaces, as homeowners are willing to take more design risks and invest in personalized features.
Deckorators has always been about helping homeowners maximize their outdoor living space—and make it their very own. Our promise to dealers, contractors, and homeowners means more now than ever before. We’re keeping that promise in 2022 with extraordinary new products that take the enjoyment of personalizing an outdoor space to a new level.
Trends in bolder design choices and additional, personalized features including wet bars, pools, spas, and customized storage solutions increasingly reflect homeowners’ desires to cultivate an outdoor space that brings the feel of vacation and resort-like amenities to their backyards.
We are also seeing more clients opting for bold accents with contrasting railing choices or defined perimeters using options like the picture frame board in Dark Slate.
Customers want the best of both worlds when it comes to decks and accessories—beauty and performance. In addition, they desire products that provide both function and seamless, trend-forward transitions between interior design and outdoor living. These are key considerations when working with customers to expand your offerings. Of course, they want a design and aesthetic that looks great, but they also want certain problems addressed, including storage, organization, and safety.
Recent years have seen homeowners spending more time than ever within property lines. Just as the inside of our homes have taken on new purposes, people are looking to their outdoor spaces to take on multiple purposes as well. Building on the already-strong demand for personalized outdoor living spaces, it will be important for dealers to offer contractors and homeowners innovative products for these elevated outdoor spaces.
There has never been greater demand for outdoor living projects. Despite proactive forecasts and investments in production and supply, it’s important to provide honest, open communication regarding potential challenges. We continue to invest in production efficiencies, increased capacity, and meeting the demand of our valued customers.
– Jase DeBoer is the senior marketing manager of outdoor living at Deckorators (www.deckorators.com).
