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The southern Cypress Manufacturers Association recently unveiled a new logo—debuting a revitalized and easily identifiable brand mark for cypress products. Coinciding with the fresh look, the SCMA also will launch a completely renovated website at CypressInfo.org, which will serve as a hub of inspiration and information for consumers and design professionals who are looking to learn more about cypress. And that’s why it also will serve as a valuable tool for lumber dealers who are looking to sell more of this beautiful, durable, and versatile species to end users.
“Times have changed,” says Cassie Lewis of Turn Bull Lumber Co., Elizabethtown, N.C., and current SCMA president. “And it was time to give the SCMA a modern look with a new logo that can easily be resized and used in a variety ways, including on social media, as well as in digital and print communications. The new logo features a familiar design element in a towering cypress tree, as well as some not-so-obvious ‘cypress knees’ at the foot of some letters, which is a nod to a bald cypress tree’s buttress or flared trunk base.
“And speaking of time, it’s been a decade or more since the SCMA last updated its website. A lot has changed since then, especially with the technology and devices we use to browse the internet. It was important to us to have a website that has a clean, eye-catching design that adapts to different screen sizes, and that is a resource that consumers and professionals find valuable and want to spend time on.”
A Center of Inspiration
The revamped CypressInfo.org will feature an improved user experience with fluid navigation to assist information seekers in finding information quickly.
A new Inspiration Center will target homeowners with trendy content on a variety of home design, furniture, and décor topics; vibrant photography of indoor and outdoor applications; case studies featuring project architect and designer interviews; and DIY projects with video tutorials and articles for weekend doers and hobbyists.
Build Like a Pro
The redesigned website also provides a Specification and Technical Data tab with a wealth of information for architects, designers, and builders. The section provides details on grade rules, drying guidelines, engineering design values, span tables, and working properties that design and building pros utilize every day.
There’s also an Installation and Finishing tab featuring siding and decking installation guidelines with handy tips and tricks. There, visitors also will find finishing information with best practices for sealing, staining, and painting cypress.
Members Only
A new and improved Members Only section will provide active SCMA members with a number of association resources to use in their businesses, marketing collateral, a monthly member newsletter, and upcoming meeting details and past meeting archives.
To learn more about cypress building products and browse the valuable resources and materials available to lumber dealers, visit CypressInfo.org. And be sure to follow the SCMA on Instagram at @cypress_info.
