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R.P. Lumber Co., Edwardsville, Il., is rebranding all 22 Stock + Field locations it acquired through the bankruptcy process this past spring to their new name, R.P. Home & Harvest. Starting Sept. 7, the company began the complete interior, exterior, and online rebranding, expected to be completed within 30 days.
After decades of operations, the stores—known as Big R until acquired in 2018 and renamed Stock + Field—entered bankruptcy and liquidation under previous ownership in early 2021.
R.P. Lumber stepped in this past spring and, knowing the importance of the products and jobs these stores provide the communities they serve, worked hard with their great employees and vendors to keep these stores operating after a complete liquidation under prior ownership. With a new management team in place and the stores open and stabilized, the transition to this permanent brand is the start of the new beginning for these exciting stores and the customers they proudly serve. By rehiring and committing to the employees at these locations, rebuilding the culture that helped the company thrive in years past, and investing in the products and brands the customers crave, R.P. Home & Harvest has turned the page and will begin growing again.
“These stores have a decades-long tradition as being a part of the fabric of the community, and our intentions remain steadfast,” said Jason Plummer, VP of R.P. Lumber and president of R.P. Home & Harvest. “We want R.P. Home & Harvest to be an extension of the culture of service we’ve cultivated at R.P. Lumber over the years.”
“Our customers played a key role in renaming our stores,” added Robert Plummer. “We received over 2500 suggestions via our website and social media pages and took each one into consideration. We now hope to pick up where Big R left off and will continue to earn the respect of our customers through good old fashioned hard work and customer service.”
