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Superior Plastic Products, Inc., New Holland, Pa.-based manufacturer of vinyl fencing and railing, has announced strategic changes for 2024. Effective January 1, the company has begun doing business under the name Superior Outdoor Products.

In addition to the PVC fencing and railing lines, Superior Outdoor Products will also offer aluminum fencing and low-maintenance decking and trim products. These include several product lines acquired from Leola, Pa.-based Cardinal Building Products.

“Our new name reflects both our continuing commitment to setting a standard for high-quality, low-maintenance building materials for outdoor spaces and our expanded portfolio of products,” said Javan Lapp, CEO. “Our vision is to provide excellent customer service and a consolidated product portfolio for builders and installers throughout our operating region.”

Superior Outdoor Products’ leadership team consists of long-time employees of the company, including Bob Dressler, Andrew Smucker, and Bob Barney. Dressler, president, came on board in 2020; Smucker, director of sales, has been with the company since 2010 in sales roles of increasing responsibility; and Barney, plant manager, has been a manager in the Superior manufacturing plant since 2017.

“Continuity and experience were important to us when selecting Superior Outdoor Products’ leadership team,” said Lapp. “Their company and market knowledge will allow us to develop and improve products to specifically meet the needs of Superior customers.”

Superior Outdoor Products will continue to manufacture vinyl fencing, railing, profiles and accessories as well as distribute aluminum fencing, KOMA building and porch products, DuxxBak decking, Clubhouse decking, and FootingPad.

Superior, previously known as Quality Fencing, began operations in 1978 and grew into a recognized regional leader in low-maintenance outdoor products known for its innovation in manufacturing vinyl fencing, railing, and pergolas. The company is now owned by the second and third generations of the Lapp family, whose business interests also include Key-Link Fencing & Railing, Inc., an aluminum railing manufacturer, and Artifex Designs, Inc., an outdoor furniture manufacturer. 

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